Is there any incentive for a shady “business coach” to pressure a client to spend thousands on ineffective Facebook ads?

I am 99% positive a gullible relative of mine is being scammed by a “business coach”. To add some context, my relative has their own (vaguely defined) business-coaching business. So they essentially sought a coach to teach them how to coach. Ridiculous, I know…

I recently learned that this coach sold them a course for $11,000 a few months back. Part of this course entailed spending $400 dollars on webinar/business programs using affiliate links. I understand that part of the grift, but what I don’t understand is the $9,000 he had him spend on facebook ads, using copy he approved. None of these ads have produced any sales.

I care about my relative and am all over this. But I just can’t wrap my head around how pressuring someone to spend thousands on facebook ads would benefit a scammer. Could anyone enlighten me?

The content was posted by throwawaymarketques on 2021-11-12 03:10:07 via reddit

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  1. Aunty_Fascist says:

    Off the top of my head, the money went into the scammer’s pocket and not to facebook at all. How did your relative pay for the ads? through the “coach” or a link the “coach” provided? It’s possible to spoof webpages and divert money. Scammers are getting really clever.

    edit to add: Obligatory !recovery scammer warning.

  2. oldfrenchwhore says:

    Any “coach” that doesn’t involve sports is a scam.

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