I’ve quit my job of scamming people. Disgusted with my influencer hunting job, I quit today!

Until yesterday night, I worked as a digital talent and brand co-ordinator with 6 companies till date. My job basically goes like this:

* Talk to brands looking to market their online, direct-to-customer (D2C) business (basically overpriced goods manufactured for dirt cheap price in China).
* Evaluate influencers from IG and FB who can market any products and pitch these influencers to the brands
* Once approved, follow up with the influencer to create a post, featuring a product from the brand.
* Pay influencers for the post via the brand and make a commission in between.

Basically doing this on repeat for a few years drained my conscious and my soul because I was enabling both the brands and influencers to fool you, the consumers through lying, deceit and fraud.

Today, it’s extremely easy to start a business. Basically anyone can connect with a manufacturer in China to source the products (see Away Luggage) and create an online e-commerce store via Shopify or Big Commerce to sell the products. Now all these newly minted brands need a marketing medium to put their products in front of you and now comes the “influencers”.

In my experience, around 95% of influencers have built a following of mostly gullible people through photoshopped body images, paid likes, and a mostly fake lifestyle that people aspire to. So naturally, these brands with extremely overpriced products want to capitalise on these gullible followers, so, they pay the influencers to create a post featuring their products and naturally these shallow, self-obsessed influencers do it. They don’t care about the the quality of the product, the usefulness of it, nor have they ever used the product. For example, a fitness influencer might post something like “I love this vegan protein shake powder” and immediately people who follow her buy it hoping to look like the photoshopped version of the influencer which is likely never possible.

The only ones to win here are the brands and the influencers. The consumers are always left with an overpriced, and sometimes utterly useless product. While all this happens, the brands and their new CEO’s pride themselves of the profits they made this quarter on Twitter and the influencers better their lifestyle with the money and post about it making you feel miserable.

Please save yourself and your friends and family from these monsters. Buy stuff you need and buy stuff after someone you know pledges about the quality of it. Go with trusted brands. Dont fall for ads, especially ads from influencers. You have worked hard for that money. Spend it wisely. Buy stuff that you truly need and buy stuff that gives you real value and actually makes you feel good.

Here are few examples of how these posts looks like. They seem very authentic, but underneath they are your typical slimy scamy car salesmen

1. [https://imgur.com/a/7RwPUTq](https://imgur.com/a/7RwPUTq)
2. [https://imgur.com/JkpBpAw](https://imgur.com/JkpBpAw)
3. [https://imgur.com/a/Ec3rtNv](https://imgur.com/a/Ec3rtNv)

The content was posted by sickemployee1 on 2021-05-30 10:51:01 via reddit

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  1. behavioralpsych says:

    I’ve had influencers admit that the products they’re peddling are shit. They have said would never buy the products themselves.

  2. michaelscott1776 says:

    Glad you’ve seen the light.

  3. drivingalexis says:

    When the pandemic hit and we were in lockdown, tie dye athleisure was the new big trend. Being nostalgic, I wanted to get a pair of joggers – but none of my go-to brands had anything in stock. I did an online search, and then a pair on Facebook *cough* “magically” appeared that I liked. It was a legit website, called itself a “boutique,” and had an address in NYC.

    The first red flag I should have realized was the photos were “mirror selfies.” The second was an extremely long shipping time. Well I was desperate and it was only $40…

    A month later the product arrives and I’m sort of weirded out by the box label – it shows it was shipped from some random dude in Alabama – not an NYC “boutique.” I open the package and to my dismay is a hideous pair of pants that look absolutely nothing like the product image and are made of the cheapest (probably toxic) polyester (said cotton on the site). Like the kind that is silky and hard to the touch, something you’d get at a flea market or whatever. It was bad. There was also no garment label (which is actually illegal).

    I quickly initiated a return and luckily they were responsive, but told me to ship it to some home address in Washington state. I finally went online to read reviews and they weren’t good… supposedly this “boutique” had/has many names and many people were having difficulty getting refunds – as in the return was “refused” during delivery.

    The whole process was weird, but at least I got my money back. Lesson learned. Don’t buy random products from social media without doing your due diligence.

  4. skeptrostachys says:

    This is why i could not stand most of YT review, they are more like salesman with better vid editing and i never trust sponsored post in IG either, found them really unreliable.

    I think most people already come to sense that any stuffs promote by influencer is fake as much of how fake those “influencer”.

  5. Jayrandomer says:

    You are basically describing marketing. The influencer model is new, but the process of trying to get people to buy products for more than their “fair” value is older than any of us. The markup on even reputable clothing is insane. I would only call it a scam if people are being dishonest (which it sounds like they may have been).

    That being said, I personally would find little fulfillment in even above-board marketing.

  6. A 747 full of marketing executives is flying back from a retreat in Hawaii. An engine bursts into flames and the pilot and copilot call an emergency on the radio. Air traffic control asks how many souls on board and the pilot replies, “two”.

  7. nohuckenforries says:

    People are sheep! It’s sad.

    Glad you got out, doesn’t sound like you were valued!

    I’ve never been able to sell something I wouldn’t use myself, I need to actually believe in it to sell it!

    These ‘influencers’ make me sick seriously. They’re ‘job’ title says it all! Yuk!

  8. beejers30 says:

    It’s an ugly part of marketing, especially in the automotive world. Mfrs love influencers because few of them know anything about cars, yet giving glowing reviews because they went on a free trip or drove a free car for a week. Little to no criticism, unlike a trusted review from an enthusiast source. Caveat emptor is especially true now more than ever.

  9. And what are you going to do now?

  10. magicalgirlgraveyard says:

    Actually makes me quite shocked that these people can trick their OWN FANS. At least these people didn’t know you, they were ok with tricking people who put food on the table.

  11. This is like 98% of instragram post these days.

  12. I appreciate reading this post so much, God bless you my friend ! And when you open up a YouTube channel doing exposing those brands and influencer I’ll be the first one to follow

  13. Melonpan_Pup442 says:

    Wait, hold up. What’s wrong with Away Luggage???

  14. yourgrace91 says:

    Thank you for sharing, and I hope you find a more fulfilling job. 😊

  15. good on you for getting out.

    it’s hard to have integrity and maintain it. and money is a real testing ground that’ll force your values to take a stand. and many of us end up compromising. hopefully like you, one day all of us can do what aligns with our deepest values.

    i’m very annoyed at influencer culture myself. i have a few buddies in it to various degrees. can i ask, how much would a typical influencer get paid for a product shilling post? i’m wondering how much a single post is worth to them, especially since whatever they’re getting paid, is kinda costing them on the other side in regards to that integrity battle they’ll feel.

    hope you find fulfilling work! and thanks for being candid.

  16. spunkii_munkii says:

    Those are all really shitty products lol

  17. Scared-Tie says:

    Are Blue Light glasses a scam?

  18. bones222222 says:

    None of these posts ever look authentic. You aren’t fooling anyone so don’t feel bad. Advertising is trash.

  19. This is why I dumped facefuck because no matter how many scam adds I reported they NEVER took down a single one. And it protects peadophiles. And as for having any of the other platforms, no thanks. I don’t want a picture of me on the net for someone down the road to use and possibly manipulate me into doing and saying what they want etc… Think ten years down the line. And I NEVER get ‘influenced’ if I need something I research it and look around for myself. I’d never take the word of some muppet telling me he or she uses this or that KNOWING they are getting paid to say it. Come on, it’s not rocket surgery..? 🤷‍♂️

  20. Aunty_Fascist says:

    This is one of many reasons I never used Instagram and never will, and shut down my facebook account over a year ago.

  21. rei_cirith says:

    There are multiple accounts for a lot of “pet product stores” that harass pet Instagram pages relentlessly for similar scams. Most of them actually involve something like, “we’ll give you a discount for products for review” except they mark up the price. You’d be able to find the exact same product for the “discounted” price or less on amazon or something.

    It’s so obnoxious, I can’t “block” these people fast enough.

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